Toyota Story
As kids, we’ve all loved to play in the back of the backseat of a car, creating fun stories and enjoying the ride as much as we can. For this reason, Toyota will do a partnership with Pixar to encourage kids to see Toyota as their playground, so one day when they grow older they choose the brand as their ideal car.
Role: Creative director | Designer
Client: Toyota
Creative process
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How can we make Toyota an attractive brand for children from an early age, for the time they became adults?
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Kids love to play in the backseat of a car.
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Toyota will collaborate with Pixar to create the first-ever animated film that takes place in the back of the backseat of a car.
