Do you really

need it?

To save a whole generation from ending in bankruptcy, NU- a Brazilian-based bank, will teach the young generation to spend responsibly through one of the world’s most iconic songs ever, wannabe by the Spice Girls.

Role: Co-creative Director | Copywriter

Client: NU Bank

ABOUT THE BRAND

Recognizing that debt is a prevalent source of anxiety, NU Bank exists to make our financial life easier, less stressful, and more rewarding.

Over the years, NU has created programs to help people renegotiate their debt and pay it faster. However, some people still find it difficult to stay out of trouble, this is why we decided to create a campaign just for them.

Creative process

  • Everyone desires financial stability, but few are willing to make an effort.

  • Do you really NEED it?

  • Taking one of the most catchy songs ever written Wannabe- Spice Girls, we will create our own version to promote spending responsibly.

By combining the physical traits of the singers, NU will add a new member to the group, Smart Spice. An Ai that will not only be the lead singer of this new remix but will assist NU customers to organize and correctly manage their money.

introducing

Do you really NEED it?

Once your saving goal is set, if you ever try to purchase anything outside of your budget, Smart Spice will ask you continuously if YOU REALLYYYYY NEED IT.

Let’s

Collaborate!